Company News, New Products

Make Up For Ever Opens NYC Flagship

Unique merchandising concept features customization and more.

Premier makeup artistry brand Make Up For Ever debuted its new global flagship store, now open in New York City. The store at 731 Lexington Ave.  is the 33-year-old brand’s first flagship and initial stateside location to feature the brand’s Go Pro Makeup, a unique live tutorial experience.   Driven to inspire and empower self-expression through makeup, the brand developed Go Pro Makeup, a unique, no-pressure makeup application lesson concept never before seen in the US. This highly-personaliz...

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